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Noni Chawla's Articles

Feelings... nothing more than feelings
Business World - 14 June 2004
I voted for Shiv Khera even though I knew he would probably lose his deposit. Many in my family asked me why I was wasting my vote. But I couldn't bring ...

The lost art of service
Business World - 09 September 2003
When I was a young boy I heard a story that, though apocryphal, nevertheless makes a point. An English couple was travelling through Egypt in their Rolls Royce. Somewhere along ...

Breaking Free
Business World - 25 August 2003
About two years ago I decided, as my young son would say, to get myself a life! Charles Handy calls it the Third Age, or the ...

When CEOs Fall
Business World - 14 July 2003
The recent imbroglio over Sunil Alagh’s sacking brings to the fore a few issues. When a larger-than-life CEO is fired, one hears all kinds of comments. “He had it coming!”, “But he did a lot for the company!”, “Why was he allowed to get away with it for ...

The Parent Trap
Business World - 16 December 2002
In fact, the session went off much better than in previous years. The speakers were forthright, which wouldn't have been possible if government officials were around." Thus spake Tarun Das, director general, Confederation of Indian Industries, when ...

Direct Selling in Peril
Business World - 19 August 2002
The world of business resonates with buzzwords such as 'relationship marketing', 'one-on-one marketing' and 'direct marketing'. Sadly, most marketers seem to have forgotten the fundamentals of marketing and that ...

Ethics of Endorsement
Business World - 01 July 2002
The recent scandal about Home Trade has brought to the fore an important issue in advertising. But the issue, rather than being...

The Hunter Hunted
Economic Times - 17 September 1999
Its a case of the head hunter ending up hunted. Nripjit Singh Chawla, high-profile head of international search firm Kom/Ferry’s India operations was on a routine assignment ...

Right man, right job
Business India - 17 November 1997
It was late one evening last year, when Nripjit Singh ‘Noni’ Chawla received the call that changed the course of his life. Would he be interested in heading the Indian operations of ...

Right man for the job
Business India - 10 March 1997
The recent liberalisation of the economy and the removal of many trade barriers has attracted considerable new investment and allowed a hitherto slumbering economic giant to throw off ...

A sleeping giant?
Business India - 04 November 1996
For a quarter of a century, we have described Indian tourism as the sleeping giant. I fear that unless those who are in charge of this animal themselves wake up, this giant ...

Wanted: A Mission
Business India - 12 August 1996
What are the key tasks before the nation’s leaders today? There may be about 400 million opinions on this subject, roughly equal to the number of adults in the country. However, most adults who have a basic understanding ...

Midnight’s nation awaits dawn
Times of India - 14 July 1996
Dear Sir Walter Scott, I fear I am one such man who, in many years, ne’er to himself hath said this is my own my native land! But bear with me, Sir Walter and hear ...

The leadership conundrum
Business India - 17 June 1996
The two most venerated schools of management in India, IIM-A and IIMC, will soon have new helmsmen. Pradip Khandwala, director IIM-A, is due to retire in ...

How Not to Lose Customers
Business Standard Strategist - 16 April 1996
Those who think that competition in consumer goods is going to hot up in India, haven't seen nothing yet! The real action in the next 20 years is going to be ...

Managing expectations
Business Standard - 09 April 1996
In recent times much has been written about marketing of intangible products (services), and product intangibles (promises, services and other intangible value added benefits) that ...

Clergy is the mother of all bigotry
Times of India - 07 April 1996
I didn’t know whether to laugh or cry when I read in the Times of India of April 27 the story about the Shiromani Gurudwara Parbandhak Committee ordaining that Sikhs who ...

Join hands to serve better
Business Standard - 07 March 1996
The need to give something back to the society which nurtures us is generally accepted. The question is should charity be purely altruistic or can it have a selfish motive. According ...

Let’s do it right this time
Business India - 28 October 1991
This may not be the best time to write about tourism. Arrivals and earnings are down, cancellations are up and the outlook is far from inspiring. But this may well be the right time ...

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