MARKETING TRAINING

Marketing is the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential. ACME believes that Business is Marketing, and Marketing is Business. The importance of Marketing, although never really in doubt, has been underscored by the intensity of competition, the proliferation of products and brands, and the savvy of consumers. Marketing is today becoming increasingly expensive and the cost of failure is rising. It, therefore, becomes critical for an organisation to design its marketing strategy on a sound footing based on combining both hard data as well as intuition, a faculty often underestimated by professional managers. ACME assists its clients in taking a holistic view of marketing including research and advice on:

• Analysis of the Value Chain
• Product Development
• Distribution
• Advertising
• Pricing
• How to capture customer's lifetime value
• Segmentation
• Loyalty Programmes
• Relationship management